8. Burger King
US Systemwide Sales: $10.278 billion
Burger King has undertaken a brand transformation recently. The chain's $400 million Reclaim the Flame turnaround strategy aims to address sales through modernized branding and advertising campaigns. With a significant portion of funds dedicated to advertising and digital investments, Burger King has boldly replaced its iconic tagline "Have it Your Way" with "You Rule", accompanied by hip-hop-infused commercials.
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