Another possible reason for the trademark filing is that Tesla may also be planning to launch its own brand of convenience stores. The company's chief technology officer J.B. Straubel announced the possibility at the FSTEC food-tech conference in 2018, when he told attendees Tesla is making a serious effort to build out convenience stores at its 951 Supercharger stations. "People are coming and spending 20 to 30 minutes at these stops," he noted. "They want to eat, they want to have a cup of coffee, and they want to use the bathroom."
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