The crucial factor behind the continuous farewell tour lies in its huge success. Back in 2011, McDonald's Corp. said that the popularity of the seasonal McRib sandwich helped drive a key sales statistic up 4.8 percent in November in the United States.
On the basis of intermittent regional availability and ongoing popularity abroad, another nationwide rollout was introduced in 2020. In McDonald's annual report for 2021 published earlier this year, it gave the McRib credit for part of its achievements, as it said "Comparable sales benefited from strong average check growth driven by strategic menu price increases. Strong menu and marketing promotions, such as the McRib and Crispy Chicken Sandwich, and growth in digital channels, driven by the Company's loyalty program, also contributed to the comparable sales growth. Comparable sales increased 13.4% on a 2-year basis."
Was this page helpful? Give us a thumbs up!
