11. Domino's
Not so long ago, Domino's had one of the more self-aware ad campaigns in history, showcasing social media posts telling Domino's that its crust tasted like cardboard and its tomato sauce like ketchup. Domino's got the message, and told America that they were going to do better. The result was a completely revamped pizza that has boosted Domino's up to the largest pizza chain in the nation, beating the second-place Pizza Hut by over a billion dollars, and adding 258 stores in 2018.
The point is, the ad campaign positively worked and the people at Domino's really listened. The new crust actually tastes like someone put some thought into it, with a nice bite of garlic and herb and brushed with just enough olive oil to make it feel like a treat. The toppings options are far superior to what they were 15 years ago, offering stuff like roasted red peppers and fresh basil on a delivery chain pizza. Having said that, it's still Domino's, and though the pizza's better than it once was, it's still not blowing anyone away. But for inexpensive stuff brought to your door, they're indeed one of the better options out there.
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